NHS Charities Together campaign aims to build on record breaking Covid-19 fundraising

NHS Charities Together has launched a fresh fundraising push that aims to build on its success in attracting donations amid the Covid-19 pandemic and to remind the public that “support is still needed”.

The campaign aims to demonstrate how important the work of the 240 member charities of NHS Charities Together are in supporting their local hospital staff, patients and volunteers who continue to be impacted by the health crisis.

Its Covid-19 appeal was the most successful charity fundraiser of all time, raising more than £150m.

To keep this fundraising momentum going, NHS Charities Together has launched a ‘For every moment’ campaign film to highlight the importance of donations to its work to support NHS staff.

It has also published a survey of 1,000 NHS staff, which shows that two thirds have had mental health problems since the pandemic began in 2020. This is being used by the charity to promote its work to support the mental wellbeing of staff.

The charity’s survey found that more than a third (36%) would benefit from psychological support and/or counselling services and more than one in ten (11%) would benefit from intensive therapy for trauma support.

“With the pandemic’s impact expected to last for many years, partnerships between the NHS and NHS charities are now more vital than ever – and we must be there for staff in the long-term,” said NHS Charities Together chief executive Ellie Orton.

“We hope this film helps show the phenomenal difference public fundraising can make to NHS staff, volunteers and patients across the UK.

“There is an urgent and growing need to help vulnerable groups in our society – we have more elderly individuals and long-term conditions to care for, more of us across all ages are waiting for treatment, and more NHS staff are facing burnout than ever before.”

In September, NHS Charities Together unveiled plans to use its status to raise the profile of the charity sector in supporting the NHS, tackle long term conditions and bolster support for health workers.