Autism Together had rebranded with a new logo and design to “better represent the charity’s vision and the work it does to support autistic people”.

The move has also been made to give the charity’s logo “a more modern and professional look”.

This is the first brand refresh in a decade, since the charity, which supports autistic adults in the North West of England, changed its name from Wirral Autistic Society.

“We carried out extensive research, looked at other charity brands and logos, thought about key words and themes associated with our charity, and combined this all to inspire the creative direction for the new brand,” said the charity’s head of creative communications Carlene Errity, who led the brand redesign.

The new log uses the two stems of A in Autism Together to “show the pillars of support, united between those giving support and those being supported”, said the charity.

It uses a Puffin font, which was chosen as it is bold and easy to read.

A new colour scheme has also been used, designed to be “cooler and calming”, following resting with people with learning disabilities and colour blindness.

The new brand colours will be used for different after locations within the charity, Pool Purple, Raby Green, River Navy, and Oak Cream.

“The resulting logo evolved over many different versions to become the finished product we’re all now pleased to share. We wanted it to be bold, fresh and memorable,” Errity said.

“People should find its meaning clear and easy to understand with a graphic feel which represents the work we do, each day, to support autistic people.”



The charity’s director of people and culture Helen Bilton said: “The Board and Executive Team are absolutely thrilled with the new branding for our charity. We love the font style and the pictorial elements in the ‘A’ representing the care our fabulous staff provide every day of the year.

“We can’t wait to start using it across all our upcoming projects at Autism Together as we look forward to an exciting future for our charity.”

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