Interactive legacies map launched for Remember a Charity Week

This year's Remember A Charity Week (9-15 September 2024) will see the launch of an interactive map of legacy giving, showcasing the impact of charitable gifts in Wills across the world.

The Great Map of Willanthropy will display a wide range of charitable services and places that have been funded or supported through gifts in Wills, while also showing what future legacies could achieve.

Remember A Charity Week, now in its 15th year, brings together almost 200 member charities, 900 Campaign Supporters (solicitor firms and Will-writers), wealth advisers, and partners to encourage more people to consider leaving a gift to charity in their Will.

While Remember A Charity runs consumer campaigns all year round, the week serves as a key moment to equip and activate all those in the consortium’s network to champion charitable legacies.

Alongside the digital map and a celebrity-backed national PR drive, Remember A Charity will unveil the next phase of the Be Remembered consumer advertising campaign, encouraging the public to think about what they want to be remembered for.

Remember A Charity has also created new personalised WILL YOU assets for member charities to use during the week and beyond.

Remember A Charity director Lucinda Frostick, said: “Remember A Charity Week is a wonderful opportunity for us to inspire people across the UK to leave a charitable gift in their Will, activating our network of legacy champions to maximise reach. We’ll be sharing a mix of warm, humorous and informative content throughout the week, aiming to win both hearts and minds.

“Charities will often use the week to build organisational support and buy-in for legacies internally as well as externally. For professional advisers, it’s a chance to promote the importance of having an up-to-date Will and deepen client relationships with values-led conversations about the good causes they care about.”

Charities, professional advisers and others who wish to participate in this year’s campaign or join the consortium, are encouraged to get in touch with Remember A charity before the end of July 2024.