Generation Z donate twice as much as other age groups, survey finds

A survey has found that Generation Z adults give on average twice as much to charity each year as other age groups.

It found that the average annual donation among under 25s was £258, compared to £126 for over 45s and £131 among 35 -44-year-olds.

In addition, Generation Z adults are the most likely age group to carry out fundraising for charities. Almost two in five (37%) fundraised in 2024, compared to one in ten over 45s and less than a fifth of 35- to 44-year-olds.

The survey has been published by UK based global humanitarian aid charity Muntada Aid which said that “results show that adults under 25s are by far the most generous and engaged donating twice as much as other age group”.

The survey was carried out in February this year and involved more than 1,000 UK adults.

The charity’s chief executive Nayaf Sheikh added: “We commissioned this national survey to understand how individuals are donating to charities and what motivates them to fundraise.

“The results show the vast differences across age groups and show how engaged and generous younger generations are with charities which is so positive to see.

These detailed insights allow the Muntada Aid team to maximise our fundraising efforts across all our humanitarian missions and ensure we can support even more communities who rely on our vital projects and aid.”

Research released last year by think tank Pro Bono Economics found that one in six young people aged between 18 and 34 aimed to give up their time for UK charities in 2023 for the first time.

However, a survey by agency Walnut last year found that just under half of young people say they are struggling to find suitable volunteering opportunities.



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