Contactless digital fundraising increased by 15% during the Covid-19 pandemic, according to latest online giving data.
Figures released by digital fundraising organisation GoodBox show a 15% uplift in contactless donations compared to the same period last year.
This comes despite the total given by the public falling by 2% over the same period.
The sector with the highest increase is environmental and community, which has seen a ten fold rise in contactless donations. This form of giving to religious charities has doubled and there was a 172% growth in animal welfare giving using contactless technology.
“It is amazing to see the generosity of the UK public even during this difficult period and we are delighted to see so many charities benefitting from contactless technology,” said Goodbox founder and managing director Francesca Hodgson.
“Our team has worked tirelessly to ensure that charities have access to our innovative tools to help them access new donors and raise funds without having to rely on cash donations alone.”
But while these sectors increased others saw a slide in donations using contactless technology, said Goodbox.
This includes a fall for corporate fundraising “due to so many of the UK workforce working from home and many corporates having to focus on other challenges”.
Overseas aid and disaster relief has also seen a fall in contactless giving.
In July Sarah Cox, the managing director of insurer Ansvar, looked in detail at the benefits of contactless fundraising.
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