A mental health charity has rebranded to better promote its support for a wider range of young people rather than just teenagers.

TIC+ has changed its name to Talk Well to better promote its support for children and young people aged between nine and 25.

The Gloucestershire charity, which has also previously been called Teens in Crisis” said that its TIC+ name “was a barrier to children and young people accessing its support because it suggested it only helps teenagers in crisis, rather than nine- to 25-year-olds with talking therapies at whatever stage they need it”.

The rebrand has been carried out with support from branding agency Creative Concern and involved consultation with young people, parents, carers, staff and stakeholders in Gloucestershire.

This took place to “ensure the new identity was deeply informed by their views and experiences” said the charity, which supported 4,000 people last year.

“This input resulted in the new name, Talk Well, which better communicates its purpose and connects with children and young people who need a safe space to talk and be heard – to ‘talk well’,” it added.

This year marks the charity’s 30th anniversary.

“We are proud of our work and achievements over the last 30 years, originally as Teens in Crisis, and it is vital that we continue to deliver this important work,” said the charity’s chief executive Claire Power-Browne.

“We are determined to reach many more children and young people over the next 30 years and beyond. That’s why we have changed our name and branding – to make sure everyone who needs our help knows we are here for them.

She added: “Our name, logo, and colours may have changed, but our heart remains the same. We believe in creating a safe space where no problem is too big or too small. And we’re here to support each and every young person who comes to us, helping them to find ways to cope.”

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