The Royal Air Force Museum has seen a 150% boost in donations following a move to contactless technology amid the Covid-19 pandemic.
The charity adopted contactless technology during the health crisis to meet public demand for using this form of payment system over cash.
The technology was deployed last year after the charity’s two museums, in London and Shropshire, were allowed to open with social distancing guidelines in place following the first lockdown in the pandemic.
This included online ticketing and one way systems, in addition to contactless giving at the two sites.
“Although many channels of the museums fundraising saw a decline due to the impact of COVID19, visitors have been more than willing to show their support with individual giving increasing by over 150% after reopening,” said the charity.
Royal Air Force Museum individual giving manager Abi Betteridge added: “Our visitor numbers have been severely impacted due to the pandemic, resulting in a 50% decrease compared to our pre-COVID-19 targets but, despite this, we have welcomed over 200,000 people across our two sites and have seen an increase in our contactless visitor giving.”
The contactless technology used was developed by GoodBox. Its co-dounder and managing director Francesca Hodgson said: “It is incredible to see the generosity of the UK public even during this difficult period and we are delighted to be able to support the RAF Museum and to help strengthen their fundraising.
“As an increasing number of donors don't carry cash, a contactless donation point is fast becoming an essential part of any modern fundraising campaign.”
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