The Big Issue founded financial platform The Big Exchange has launched a savings account aimed at young people looking to invest ethically and to protect the environment.

The move comes amid evidence cited by the Big Exchange that four in five young people say climate change is an important issue to them but three in five deel their voices are not being heard.

It also comes as evidence emerged earlier this year that many environmental charities are struggling to attract interest from funders and the public.

The Big Exchange initiative is called the Junior Individual Savings Account and pledges to young people that it will only invest in “funds that are proven to be making a positive difference to the environment and society”.

Nigel Kershaw OBE, chair of The Big Exchange and of The Big Issue Group, said: “We
believe giving a JISA can be truly transformational in helping change the ‘hearts and minds’ of millions of young people who, when they reach 18, will get their financial, environmental and social return.”

Ethical investment initiative The Big Exchange was founded by among others The Big Issue in 2018. The funds on the platform have combined assets under management of £22bn.

In October this year it publicly launched its social and environmental impact investment platform.

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