The Natural History Museum has begun the rollout of a major re-brand across digital platforms and onsite locations ahead of its 150th anniversary.

The London-based museum will have a new symbol, which will appear on all of its digital platforms and across all collateral in the coming months.

New branding references earth and the universal connection between everything in nature, the museum said.

Movements towards a bolder brand identity come as the museum reaches its 150th Birthday and aims to embody a ‘vision of a future where both people and the planet thrive and a mission to create advocates for the planet’.

The museum worked with creative agencies Heavenly, Pentagram Design and Nomad Studio on the project, supported by its internal design, marketing and digital teams to create the new branding.

Richard Orr, the charity’s head of marketing and Lucy Clark, head of public space programme spearheaded the work.

Commenting, Orr said: “With a bolder and more contemporary voice the new brand positioning can better engage both existing and new audiences and help us highlight how the Museum is finding solutions to the urgent issues that face our planet.”

Clark added: “With dynamism and motion at its heart, our new brand reflects the catalytic power of our collections, world-leading scientific expertise and enormous audience reach.”

Share Story: