The Charity Commission and the Fundraising Regulator have published joint guidance urging the public to be transparent when they fundraise for good causes.

They are urging people to fundraise for a named charity from the outset and be transparent “in all communications about what the money is being raised for”.

They should also set a clear target and time limit for their appeal, tell donors upfront about any expenses that will be deducted and “use a reputable online fundraising platform” rather than a personal bank account.

The guidance has been issued as a third of charities income is raised from donations, legacies and fundraising by the public.

“When you’re fundraising for a cause you care about, it’s important to know your legal responsibilities,” said Charity Commission chief executive David Holdsworth.

“That’s why we’ve partnered with the Fundraising Regulator to create this guide — helping you raise money for your chosen charity in a way that’s legal, ethical, and effective.”

Fundraising regulator chief executive Gerald Oppenheim added: “This guidance gives members of the public the practical information they need to follow the law, build trust with donors and avoid problems that could prevent charities from accessing funds quickly and effectively.

“We encourage anyone planning a fundraising appeal to read the guidance before they begin.”

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