MND Association has rebranded with a new look, logo and use of imagery, amid concerns its old identity was “holding us back”.

The motor neurone disease charity says a consultation involving more than 5,500 people affected by MND, supporters, volunteers and the wider public revealed that its old brand was “like diving with the handbrake on”.

“To reach our goals – finding life-changing treatments through research, giving everyone with MND choice and control, and influencing positive change – we need a brand that matches our ambition,” it said.

The rebrand includes a fresh red colour brand and an image of a fingerprint, to reflect “the individuality of every person’s experience of MND”.



This is the first rebrand for the charity in a decade “and so much has changed in that time – the expectations of people with MND, awareness of the disease and the challenges people face, and the landscape we work in”, said the charity’s chief executive Tanya Curry.

She added: “While there'll be lots of talk about a new logo and a new colour, this is about much more than that – it's about us being bolder and more ambitious, striving harder and faster to improve the lives of people diagnosed with this brutal disease now and into the future.”

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