Domestic violence and sexual abuse prevention charity Tender has rebranded to reach a wider audience and give the organisation “a more optimistic voice and tone”.
This is the first rebrand for 11 years at the charity, which was launched 20 yeas ago by theatre producer Tamsin Larby to use drama and creative programmes to promote healthy relationships and tackle harmful behaviour.
The move comes as the charity has expanded over the last decade outside of London into schools, universities and workplaces nationally.
The rebrand retains its heart motif but has been redesigned to allude to hands coming together, with the aim of offering “a powerful representation of the unity, support and collaboration that is at the core of Tender’s work”, said the charity.
The use of language, focusing on hope, change and empowerment is also included to help make the charity’s messaging more accessible to children in primary schools.
Our new website is now LIVE!
— Tender (@TenderUK) October 25, 2023
Designed by the incredible OSCH and Ellie Ross-Wilkinson, it celebrates kindness, respect and compassion. It provides everything you need to know about Tender and how you can support us.https://t.co/ge3at3HmnF#actingforhealthyrelationships pic.twitter.com/AUYBUvaV8W
“Over the past twenty years, Tender has grown from five London projects to a nationwide charity, supporting thousands of children, young people and adults and driving policy to end domestic abuse and sexual violence,” said the charity’s chief executive Susie McDonald.
“Centred on our commitment to compassion, empathy and respect, our new brand embodies Tender’s journey to the present day – and our ambitions for the future.
“From our new logo to our vibrant new website, this brand will help us reach even more people with our innovative creative programmes, embedding healthy attitudes and preventing abuse throughout the UK.”
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