A PR firm is offering 15 hours of free support to charities to mark the clocks going back this weekend.

The daylight-saving change marks a change in the Cheltenham based Apt Marketing and PR’s planning and working cycles, which has seen it free up the hours to help charities.

The offer is open to charities, social enterprises, cert B corp organisations and other not for profits, who can apply for a share of the free hours by midnight October 29th.

Interested organisations are urged to email purpose@aptmarketing.co.uk and tell the PR firm about their mission and what they would do with the extra hour (or hours).

Hours are allocated on a first come first served basis, with successful organisations allocated a minimum of one hour consultancy time.

Sessions offered can be conducted remotely or in person if based near to its Gloucestershire office.

Hours must be used in full before the end of November and can cover strategic PR and marketing, communications planning, campaign brainstorming, copywriting, crisis communication support or future planning for campaigning next year.

“We wanted to use the symbolic ‘extra hour’ to give something back and help time-poor teams and organisations. The clocks may be going back, but we’re paying it forward,” said the PR firm’s director Victoria Petkovic-Short.

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