Over the last month just under two thirds of the public were asked to donate to charity by fundraisers, according to a new monthly tracker of fundraising activity.

The tracker has been launched by the Chartered Institute of Fundraising (CIoF) in partnership with CharityTracker UK, to give the sector a “better understand fundraising trends and explore opportunities for charities to grow public support”.

“Participants will be asked to select from a list of fundraising approaches, including a range of fundraising channels, workplace giving, and requests from friends and family,” said the CIoF.

“As we gather more data in the coming months, we hope to identify trends and any potential gaps that will inform our wider work on growing giving and championing fundraising.”

The data for August also shows that one in five were asked to donate by a street or door-to-door collector. The same proportion had seen an advert on TV, the press or online urging them to give.

One in six had received a fundraising email and a similar proportion had been asked by friends or family or targeted by fundraiser by post.

Less than one in ten were approached to give to charity through school, by text or at work.

Around one in ten were asked to donate at a place of worship or at an event.

“By 'asked to donate', we mean asked to give money, items such as clothing, or to leave a gift in your will,” added CIoF.

---