The current cost-of-living crisis is influencing charity fundraising in every sense. Supporter behaviours have seen a sizeable shift, away from some of the extreme generosity seen post-pandemic, back towards more hesitant and mindful giving. With this in mind, charities will need to adapt their media strategies to ensure they are able to communicate with donors in a way is sensitive to the current situation, but which also supports fundraising and increased income growth.
In this podcast, Charity Times editor, Lauren Weymouth is joined by Ben Briggs, managing partner of independent media agency Join the Dots. Take a listen to find out:
And much more.