Podcast: Can your media strategy survive the cost-of-living crisis?

The current cost-of-living crisis is influencing charity fundraising in every sense. Supporter behaviours have seen a sizeable shift, away from some of the extreme generosity seen post-pandemic, back towards more hesitant and mindful giving. With this in mind, charities will need to adapt their media strategies to ensure they are able to communicate with donors in a way is sensitive to the current situation, but which also supports fundraising and increased income growth.

In this podcast, Charity Times editor, Lauren Weymouth is joined by Ben Briggs, managing partner of independent media agency Join the Dots. Take a listen to find out:

  • How the cost-of-living crisis is affecting donor behaviour
  • What constitutes a successful – and unsuccessful – media strategy
  • Simple nurturing techniques to improve donor engagement
  • The role data can play in securing more fundraising income
  • And much more.


    Data Use:
    By ticking this box you are agreeing to provide Charity Times (and its publisher PPL) with your contact details. This information will not be provided to third parties (excepting the sponsor of this particular Podcast, Join The Dots). Please note that all data is stored on EU-based storage systems, and that all PPL electronic communications have an unsubscribe function. In addition by checking this box, I confirm that I would like to receive communications and information regarding products, services and events from Join The Dots. I understand that I may withdraw my consent at any time.