Charity Times - Join The Dots

Podcast: Can your media strategy survive the cost-of-living crisis?

The current cost-of-living crisis is influencing charity fundraising in every sense. Supporter behaviours have seen a sizeable shift, away from some of the extreme generosity seen post-pandemic, back towards more hesitant and mindful giving. With this in mind, charities will need to adapt their media strategies to ensure they are able to communicate with donors in a way is sensitive to the current situation, but which also supports fundraising and increased income growth.

In this podcast, Charity Times editor, Lauren Weymouth is joined by Ben Briggs, managing partner of independent media agency Join the Dots. Take a listen to find out:

How the cost-of-living crisis is affecting donor behaviour

What constitutes a successful – and unsuccessful – media strategy

Simple nurturing techniques to improve donor engagement

The role data can play in securing more fundraising income

And much more.

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