RVS partners L&G for volunteer drive

Written by Mark Evans

The Step Forward campaign, created by Royal Voluntary Service (RVS) to raise awareness of volunteering in the local community, has enlisted the support and partnership of Legal & General.

The campaign was launched following research from the charity that found volunteering has a positive impact on mental health. Among first time volunteers, many said they experienced improved wellbeing after volunteering, with 34 per cent of this group feeling less stressed, 42 per cent saying it had a positive effect on their physical health and 65 per cent on their happiness levels.

By reaching out to individuals aged 55 and over, Legal & General Retail Retirement and RVS are hoping to support more people to manage the transition from working to retirement. The campaign will be on show through the charity’s retail estate as well as on press and social media. In addition, it will also be running on billboards in city centres, radio commercials and digital advertising in five key regions, with a second burst scheduled for June.

Fiona Longhurst, director of Marketing and Communications for RVS said: “We are delighted that Legal & General are supporting our volunteer recruitment campaign. Volunteering is good for the recipient, for the community and for the volunteer themselves. With Legal & General supporting our new advertising campaign, we can inspire more people to volunteer, particularly those approaching retirement age.”

Related Articles

Lauren Weymouth talks to Jeremy Wells of Newton about whether charities think diversity is adequately reflected on their trustee boards

  • Charity Times Annual Conference Event Date: 2nd May 2019 Event Deadline: The Waldorf Hilton, London
  • Better Society Awards Event Date: 23rd May 2019 Event Deadline: 25th January 2019 London Marriott Hotel, Grosvenor Square, London
  • Half Day Investment conference Event Date: 11th July 2019 Event Deadline: 1 Birdcage Walk Westminster, London SW1H 9JJ For booking and enquiries email linda.libetta@charitytimes.com
  • Property Roundtable Event Date: 19th July Event Deadline: Searcy’s at the Gherkin For booking and enquiries email linda.libetta@charitytimes.com
  • Charity Times Awards Event Date: October 2019 Event Deadline: Park Plaza, Westminster Bridge, London
Most read stories...